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Travel insights from Kandi Cook, owner and travel designer for Tripping with KC Couture and member of the Association of Black Travel Professionals
Using Social Media to Your Advantage
As a home-based travel agency owner and Travel Designer at Tripping with KC Couture, I understand the advantages of using social media for my travel business. Travel has not only allowed me to see the world, but take my family, friends and clients along with me through my social media.
More than ever before, we are able to see the growing landscape of social media platforms that allow businesses to reach a large number of people with the mere click of a button. Pair this with the recent changes in COVID-19 requirements and travel popularity is at an all-time high.
It is said that 73 percent of consumers use social media platforms to gain travel inspiration and to guide their travel plans. And while being present on these platforms is important, there is more to it than merely creating posts, reels and stories. It is important to know your target audience and create a strategic plan that ultimately sets your business up for success.
Once I identified my target audience, and how they used each of these various social media platforms, my ultimate goal was to convert these wanderlust customers into a stream of consistent clients. As part of my plan, I set out to identify ways in which I could build relationships as I understood that people do business with people that they know, like and trust.
I achieve this by creating social media content that focuses on connecting, engaging, inspiring and educating my audience and I urge you to do the same. Not only can doing so increase your likes, but just as, if not more, importantly, it can increase your bottom line.
About the Author
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