Travel insights from Terry Dale, president and CEO of the United States Tour Operators Association

Top Reasons for Your Client to Take a Tour

I’ve always said that a tour is a perfectly planned vacation. United State Tour Operators Association (USTOA) tour operator members provide your clients with peace of mind so they can travel effortlessly. As a well-rounded traveler, I can say that without a doubt, my favorite trips have been on a tour.

USTOA tour operator members value providing guests with truly unique experiences. Here are USTOA’s six reasons to take a tour whether your clients are interested in experiencing an epic adventure, exploring the outdoors, or diving deep into the culture of their destination.

Freedom

Freedom is not just from the many hours of planning and research, as all the details of the trip are meticulously planned. More importantly, your clients can experience freedom from the typical tourist sites, crowds, long lines, and worries about schedules, protocols, and documents.

Taste

Tours offer truly local dining and culinary experiences, from Michelin-star restaurants to gastropubs, wineries, distilleries, and even in-home visits for a shared family meal. And the cost of meals with the group is included in your tour price (including tips!).

People

In a small group of like-minded travelers, your clients will be led by an experienced tour director and spend time with local guides, artisans, and experts who will welcome travelers into their homes as your clients welcome them into their hearts.

VIP access

Tours bring sightseeing, both indoors and out, to a whole new level of access and immersion to ensure up-close-and-personal experiences in the most coveted, and sometimes less-discovered, cultural treasures and natural landscapes.

Independence

Today’s tours provide time for personal exploration. Whether it’s an extra museum visit, taking in a local performance, a hike or bike ride, a shopping spree, tours provide opportunities to pursue what interests you most.

Peace-of-Mind

Tour directors are with guests the whole duration of the trip to ensure all runs smoothly and provide valued on-the-ground expertise should any issues arise, or if you need assistance. For more information about the benefits of taking a tour, visit https://ustoa.com/tour-benefits to read more about what USTOA tour operator members have to offer.

About the Author

Terry Dale

As president and CEO of USTOA, Terry Dale is a global leader in travel and tourism. A sought-after speaker addressing travel and leadership audiences around the world, he serves as an advocate and ambassador for USTOA and the industry at large. He is guiding USTOA “50 years forward” focusing on the most pressing issues of sustainability and DEI during the association’s milestone 50th anniversary year.

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