Comment as:
Travel insights from Jennifer Dugan, chief family officer for Dugan’s Travels
Is Fear Holding You Back in 2020?
We all have fears that hold us back: The fear of charging a service fee to a customer. Or the fear of going after new clients. Often, we look at other agents – like the one that makes the most bookings at our agency – and think they have it all figured out. Does the other agent ever doubt him or herself? My simple answer is yes. I am sure even top agents question themselves sooner or later. After all, it is human nature to worry if we are good enough.
What we need to do is accept the fear and move past it.
When I started my travel agency 20 years ago, I never imagined I would one day be helping others become agents. At the agencies I had worked before, I was always the youngest. My managers appointed me to run and get coffee or to perform menial list tasks. I felt like I did not fit in. As unfulfilling as it was, this experience taught me a valuable lesson: How not to treat someone, no matter their experience, age or status.
The same applies to our customers. They have doubts about their ability to pick their own vacation and rely on us to help them. As travel agents, the best thing we can do is to push back our own fears and to listen to our customers’ needs. If we listen closely, we will perceive that people do not feel worthy enough to take the vacation they have always dreamed of. They may be afraid of not fitting into the nice hotel or resort or cruise ship.
Do you remember when cruise lines were all about the fancy nights? More and more lines are now going casual. Rightfully so. To deserve a vacation, you don’t need to wear a tuxedo if you don’t want to. We have learned over time that the most successful people are comfortable being who they are. That means if they want to go to dinner in polo shirts and slacks instead of a three-piece suit, they should be allowed to do so. Everyone should have the right to be who they are – especially on vacation.
We all need to push back our fear. We need to feel worthy of that new customer. We need to be confident and ask for what we are worth by charging service fees. And we need to give our clients the confidence that they are worthy of that vacation they always dreamed of.
I hope 2020 means less fear and more acceptance in our industry. I hope customers are being treated the way we all want to be treated. And as our industry grows, I hope the new people who will be joining us will be accepted with open arms.
About the Author
You May Also Like
Confidence and Success
How do you define a confident person? Is it someone who seems comfortable standing up in front of a room full of people without showing any nervousness? What about the person who can hold their own in a debate on a controversial topic without faltering or losing their cool? Or is it the person who g
The Importance of Marketing as a Travel Advisor
In order to be successful as a travel agent, establishing and nurturing relationships is a must. These relationships extend to your clients, as well as the suppliers you deal with. As with any good relationships, communication is mandatory to keep clients apprised of changes in the travel industry,
Welcoming New Advisors into the Industry
I read a recent post on Facebook by a travel advisor who was posting pictures of her travels, saying it was her job to travel. There was a comment on the post from someone saying she wanted that job. The advisor replied, “NO YOU DON’T!” I sighed heavily, thinking, “What a terrible representation of
Finding YOUR People to Support YOUR Vision
When we first start a business, we are eager to get customers. Sometimes, that means we take on customers who we later realize are not our ideal clients. As we and our business grow, we become more discerning in accepting clients. We realize that the quality of business has more value to us than the
comments
1000 characters remaining