For Collectors of Moments, a Collection Devoted to Them

What is a collection, really?

An easy definition is a series of related things that are so wonderful, you want to hold onto them for a lifetime. Things you want to have in multiples, one of every type. Like moments. Which makes it all the more fitting that the properties formerly known as AMResorts® are now gathered under the umbrella of AMR™ Collection, where the goal across every brand is to Celebrate Every Moment™ (in 4- and 5-star luxury only, of course!). In fact, the initials now stand for All Moments Resorts, just to prove it.

Under this new identity, each of the resort brands are now specifically aligned to focus around a type of moment. Now, you can guide your customers to the perfect place for the right kind of experience, knowing that the mission is to create a certain kind of moment.

For most, romantic moments are what’s most called for. Couples get away to recapture the spark, to feel wild and free together again. Secrets Resorts & Spas by AMR™ Collection is the brand to book, emphasizing the creation of magical experiences that make “just the two of us” more a feeling than a song.

For bonding moments between family members, there’s Dreams Resorts & Spas by AMR™ Collection, offering all-ages attractions, amenities, and activities. Zoëtry Wellness & Spa Resorts by AMR™ Collection are centered around cultivated moments of authenticity, wellness, and a relaxed, curated, and privileged way of life in boutique environments. On the other side of the spectrum, there’s Sunscape Resorts & Spas by AMR™ Collection, which put the emphasis on fun. The most casual of the Collection, this easygoing, family-friendly line is all about accessible good times.

For guests that prefer to travel with—or meet!—friends, Breathless Resorts & Spas by AMR™ Collection is all about embracing social moments. This series of adults-only properties create a lively atmosphere that offers the perfect balance of entertainment and relaxation.

Finally, across the sea, there’s Alua Hotels & Resorts by AMR™ Collection, which strive to make European vacation moments absolutely unforgettable.

Essentially, there’s a brand for every traveler at every stage of life within the new AMR™ Collection, and Apple Vacations is firmly partnered with them to help advisors provide a lifetime of relationships with their customers. By providing a series of resorts with different empathetic values and focal points and offering special amenities that add value, Apple Vacations shows its dedication to helping you grow with your customers.

Apple Advantages such as Exclusive Nonstop Vacation Flights increase vacationers’ time in destination, with nonstop early arrival and later departure times and free included transfers make getting to those moments easier. Once there, Exclusive Perks with AMR™ Collection provide even more opportunities to make them more memorable. For instance, special welcome amenities, complimentary transfer upgrades, in-room family or sparkling wine breakfasts to start, then property-specific benefits that match the theme of the resort line chosen. From complimentary spa treatments to Bali bed rentals with free beach bags and photo sessions, plus generous discounts on other special experiences, Apple Vacations shows its mirrored commitment to making every vacation at an AMR™ Collection property one for All Moments.