Earlier this month, ASTA announced the second name change in its history — this time to the American Society of Travel Advisors — a shift away from “agents” to what they feel is a description that “more accurately reflects what consumers need now,” says Zane Kerby, president and CEO of ASTA. “I want
I attended my first agent event this week in Fort Lauderdale, the ASTA Global Convention. As an ad trafficker for VAX, I work with suppliers every day to help them market their brands to our agents using content, banner ads and emails. Because of the nature of my job, I don’t have a lot of contact w