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Travel insights from Jenna Buege, associate editor of The Compass
ALG Vacations® Creates Tool to Help Advisors Market Themselves on Small Business Saturday
As we enter the holiday season, ALG Vacations® (ALGV) is connecting consumers and advisors by encouraging travelers to shop small on November 26, 2022, aka “Small Business Saturday”. And to help advisors connect with said travelers, the company has crafted a comprehensive toolkit that launched on November 14, 2022.
Filled with customizable marketing collateral, the new toolkit will help advisors promote individual agencies and spread general awareness to encourage business growth. To access the toolkit, advisors can navigate to Travel Impressions’ Small Business Saturday landing page on VAX VacationAccess or navigate directly to ALGV360 ⁰ to browse the Small Business Saturday mini-library.
“Our family of brands is uniquely built around helping to grow this nation’s travel agencies, an important network of small businesses that help tie the world together,” said Executive Vice President of ALG Vacations® Trade Brands, Jacki Marks. “To us, this retail holiday is a great opportunity to show our gratitude for their partnership by providing the resources, professional development and referrals they need to succeed.”
Throughout 2022, ALGV has had a strong focus on bringing consumers and advisors together via the company’s “Ask a Travel Advisor” initiative. This new toolkit is the newest piece of the puzzle to help fuel advisor success.
“As proud as we are to support small businesses like those of our travel advisor partners this weekend, we never forget that ‘We Do It Together’,” said Scott Wiseman, vice president and general manager for ALGV. “This is one toolkit where we pull out all the stops to fuel the success of our country’s travel agencies, but it’s certainly not the only one. We are committed to ‘Giving you MORE’.”
About the Author
Senior Editor for VAX VacationAccess and world explorer, Jenna loves writing about all things travel. When she’s not busy creating content, she spends her time exploring the great outdoors, cuddling with her two black cats and researching her next big (sometimes strange) adventure.
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