A family vacation is a big deal. Some families only get the chance to go on a vacation once a year. And when they do finally get to go, you want to make sure their experience is good, even if something goes wrong.
“Of course no one wants anything to go wrong, but if it does, travel insurance is there,” says Rhonda Sloan, global head of marketing for American International Group (AIG). “It protects the trip, the family and their investment.”
Sloan says it’s important to sell your family clients the dream of a wonderful vacation, but to also give them a small dose of reality.
“You need to educate people on why they need the product. Their domestic insurance doesn’t follow them on an international trip. In some countries, if you end up in the hospital, they won’t let you leave until you pay. That’s an added stress people just don’t need,” Sloan says.
If your family clients are at all reluctant to invest in travel insurance, here are five scenarios that show why they need it.
Of course you don’t want your clients to experience any of these things. But if they do, and they’ve wisely added travel insurance to their trip, they’ll be taken care of. “The value of travel insurance is that it’s there if you need it,” says Sloan.
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